Terms of Service

01These terms

These Terms of Service ("Terms") form an agreement between AdPillar ("AdPillar", "we", "us") and the business or person using our services, website or client portal ("you"). If you accept these Terms on behalf of a business, you confirm you have the authority to bind it.

Your service agreement or signed proposal sets out the specific work, fees and term for your account. Where it conflicts with these Terms, the service agreement applies.

02Our services

Depending on your plan, our services may include:

• planning, building and managing paid advertising campaigns on Google, Microsoft, Meta and other platforms;
• designing, hosting and testing landing pages;
• call tracking, call recording and lead tracking;
• reporting, through the client portal and in conversation with your account team.

Work outside the scope of your agreement is quoted separately and starts only once you approve it. We may use subcontractors for parts of the work; we remain responsible for what they do.

03The client portal

The client portal gives you access to your dashboard, reports, leads and call recordings. You may invite people from your business to use it, and you are responsible for what happens under every login you create.

When using the portal, you agree not to:

• share login details, or let anyone outside your business use your account;
• copy, resell or reverse-engineer the portal or the software behind it;
• attempt to reach data that does not belong to your account;
• interfere with the portal's security or performance.

We work to keep the portal available at all times, but it may be offline for maintenance or for reasons outside our control. Features marked as beta are offered as they are and may change or be removed. Tell us straight away if you believe your account has been accessed without permission.

04Your responsibilities

To do our job well, we rely on you to:

• give us accurate information about your business, services, pricing and service area;
• grant access to the ad accounts, profiles and tools named in your agreement;
• approve ads and landing pages promptly, and confirm that any claim about your business is true;
• hold any licence, permit or registration your trade requires;
• tell callers that calls may be recorded where the law requires it, using the message we set up or one of your own.

Delays in access or approvals can delay launch dates and results. We are not responsible for either when the delay is on your side.

05Fees and ad spend

Our management fees, and any setup or project fees, are set out in your agreement and billed in advance unless it says otherwise. Fees are in Canadian dollars and exclude applicable taxes.

Ad spend is the money the advertising platforms charge for your ads. It is billed by those platforms to the payment method on your ad account, and it is never part of our fee. You set the budget; we will not exceed it without your approval.

If a payment is overdue, we will contact you first. If it remains unpaid, we may pause work until the account is brought up to date.

06Results

Advertising results depend on things neither of us controls: competition, seasonality, platform changes and how leads are handled once they reach you. Any forecast, estimate or example we share is a projection, not a guarantee. We do not guarantee a specific number of leads, calls, sales, rankings or return on ad spend.

07What you own

You own your ad accounts, the campaigns in them, your business profiles, your leads and customer data, and the content you give us. Once paid for, you also own the ad copy and landing page content we create for you.

AdPillar keeps ownership of the portal, our software, templates, methods and know-how. You receive a licence to use them while you are a client. We may mention your business by name as a client unless you ask us not to; we will ask before sharing your results or a testimonial.

08Data, calls and privacy

To track leads and calls we collect information about visitors to your landing pages and people who call your tracking numbers, including call recordings. We process that information on your behalf and only to deliver our services.

How we collect, use, store and delete personal information is set out in our Privacy Policy, which forms part of these Terms.

09Third-party platforms

Your campaigns run on platforms owned by other companies, such as Google, Microsoft and Meta. Their terms and advertising policies apply to your ads alongside these Terms. Those platforms may reject ads, suspend accounts or change how their products work at any time. We will help you respond when that happens, but we are not responsible for their decisions.

10Confidentiality

Each of us will keep the other's non-public business information confidential and use it only for the purpose of our work together. This does not cover information that is already public, that was known before it was shared, or that the law requires us to disclose. This obligation continues after our work together ends.

11Limitation of liability

To the fullest extent the law allows, AdPillar is not liable for indirect or consequential losses, including lost profits, lost revenue or lost data.

Our total liability for any claim relating to our services is limited to the management fees you paid us in the three months before the claim arose. Nothing in these Terms limits liability that cannot be limited by law.

12Indemnity

You agree to cover AdPillar's reasonable costs arising from a claim by a third party about your products or services, the content and claims you provide or approve, or your breach of these Terms or the law.

13Ending our work together

Either of us may end the service with the notice set out in your agreement. Either of us may end it immediately if the other seriously breaches these Terms and does not fix the breach after being told about it.

When the service ends, we will hand over admin access to your ad accounts and profiles, export your reports and lead data on request, and help move your landing pages and tracking numbers where that is technically possible. Fees for work already done remain payable.

14Changes to these terms

We may update these Terms from time to time. When we make a material change, we will email current clients and post a notice in the portal before it takes effect. The date at the top of this page shows when the Terms were last updated. Continuing to use our services after a change takes effect means you accept the updated Terms.

15Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. If a dispute arises, we will first try to resolve it in good faith by talking it through. If that does not work, the courts of Ontario have exclusive jurisdiction. If any part of these Terms is found unenforceable, the rest still applies.